Over the past 5 years there has been a strong shift in the way we are all investing our hard earned cash, in particular the popularity of logos has declined. No longer are we pining over the Chanel’s, Louis Vuitton’s and Gucci bags with logos; instead a want of discreet luxury has taken over. You only have to look at the popularity of the Mansur Gavriel Bucket Bag (still with an endless wait list) to know that we have all changed our perception on what luxury fashion is.
This is in part to the global recession from the past few years and people no longer wish to parade their wealth under everyone when we have all felt the ‘pinch’ of the economic climate- even China and Japan who account for a large chunk of the luxury spending worldwide have moved towards this way of thinking.
Some of the major brands to sit up and take notice of this have done well to adjust and produce new styles which have seen an overwhelming response for its customer base. The Chloe Faye, Phillip Lim Alix, JW Anderson Pierce and the newbie to the scene Little Liffner.
One thing they all have in common is quality, a focus on hardware and a simple embossed brand name or none at all- letting the bag do all the talking and offering it up in different shades. My personal favourite is the Little Liffner collection at Net-A-Porter, as you would guess I am drawn to them because they are impeccably designed with a Scandinavian simplicity and yes, Stockholm designed.
I would happily take the Tiny Box Suede, The Ring Tote and Saddle to see me through any outfitting dilemmas- So Santa, if you are listening, I will work hard next year and prove I deserve one!